MT
Buyer persona
Marcus Thorne
CEO / Franchise Owner · Apex Fitness Group
Marcus is looking to buy or lease a 5,000 sq ft commercial retail space to open a new flagship gym. He is negotiating the final terms of a commercial property purchase and is sensitive to zoning, parking, and building modifications.
Mission
Address Marcus's concerns about commercial zoning and parking space counts to finalize the terms and contract.
Buyer
- 50 years old
- CEO of Apex Fitness Group
- Expanding fitness brand into new commercial districts
- Needs space suitable for heavy weightlifting loads and high traffic
Cares About
- Commercial zoning approval
- Ample customer parking
- High ceilings and structural soundproofing
- Favorable purchase/lease terms
Likely Concerns
- Zoning delays or restrictions
- Inadequate power or HVAC capacity
- Strict HOA/condo board rules
- Seller's inflexibility on price
Win Condition: Discover
- Zoning certificate timeline
- Power/HVAC requirements
- Maximum price per square foot
- Target grand opening date
Relationship moodWarm & engaged
Trust68%
Interest70%
Calls in cycle0