Buyer persona

Elena Rostova

Real Estate Investor · Rostov Holdings

Needs Analysis

Elena is a seasoned investor looking to acquire a 10-to-20 unit multi-family property with strong cash-flow potential. She is analytical, focused on cap rates, net operating income (NOI), and value-add opportunities.

Mission

Present cash-flowing multi-family opportunities and alignment on target Cap Rate and NOI expectations.

Buyer

38 years old
Managing Partner at Rostov Holdings
Manages a portfolio of residential and commercial rentals
Highly analytical and metric-driven

Cares About

Cap rates above 7%
Value-add renovation potential
Low vacancy history
Accurate pro-forma numbers

Likely Concerns

Deferred maintenance
Exaggerated seller pro-formas
High tenant turnover
Local rent control regulations

Win Condition: Discover

Target Cap Rate
Renovation budget
Preferred asset location
Financing structure

Relationship moodCautiously warming

Trust50%

Interest65%

Calls in cycle0

Call history (0)