Buyer persona

David Vance

Luxury Homebuyer · Personal Purchase

Qualified Lead

David is looking to upgrade to a premium luxury estate in the hills. He values absolute privacy, custom finishes, smart-home automation, and is willing to pay cash for the right property.

Mission

Understand David's criteria for a luxury estate and establish trust to show him off-market listings.

Buyer

45 years old
Tech Executive & Investor
Looking for a luxury upgrade
Prefers all-cash or high-equity financing

Cares About

Maximum privacy & security
Smart-home automation
Scenic views & custom finishes
Off-market exclusive listings

Likely Concerns

Lack of privacy in suggested areas
Overpricing relative to comparable sales
Time wasted on substandard properties
Agent discretion

Win Condition: Discover

Privacy requirements
Specific desired views/amenities
Proof of funds timing
Decision deadline

Relationship moodCautiously warming

Trust45%

Interest55%

Calls in cycle0

Call history (1)

Jul 19, 2026Live / unscored

No scorecard yet.